PROVision Partners (“PROVision”), a leading global strategic growth, marketing, technology, and commercial services advisory firm to the travel and hospitality industry, announces the appointment of Mims Wright as a Senior Advisor. Mims is Co-Founder & Managing Partner of the travel advisory firm, Black & Wright LLC, specializing in travel industry business, technology and equity.
His clients have included leading online travel brands, traditional travel distributors, airlines, hotels, tour operators, publishers, and travel industry start-ups. Wright and Susan Black founded a practice that, since 2001, has helped improve financial, operational, technology and marketing performance for travel companies worldwide. Wright is currently guiding clients through post COVID-19 recovery strategies and providing industry insights into the “New Rules” governing the post pandemic travel industry. Mims also leads Strategic Partnerships at David Clark Cause, a global leader in creating cause-related brands.
Mims will help lead strategic and commercial viability assessments of PROVision’s Travel Investment Services offering. This service, unlike other typical assessments, takes the guesswork out of learning the “New Rules” by testing the marketplace, identifying opportunities and potential roadblocks. PROVision does this by leveraging its relationships with senior industry executives to develop confidential insider intelligence straight from the decision-makers. This approach helps reduce the risk associated with evaluating target companies, new market entry, and introducing new products and services.
“It’s a critical time in the travel industry with all segments recovering from the effects of the pandemic and re-think their future plans for growth and sustainability. This will require change, flexibility and a current and detailed understanding of the changing travel landscape. I’m looking forward to providing insight, industry wide perspective and strong networks to support and help accelerate growth in an uncertain time,” said Mims.
“We are excited to have Mims as a member of the PROVision team,” said Greg Pesik, CEO of PROVision. “His years of hands-on experience and unique understanding of our industry will be of great benefit to both our firm and clients”.