Hospitality industry marketing and advisory firms consolidate operations to expand service offerings to mutual clients in the B2B hotel technology sector worldwide
PROVision Partners and Plan A PR & Marketing, Inc. (Plan A PR), an established full-service public relations and marketing agency specializing in hotel technology providers, today announced that the companies have finalized an agreement to merge their operations. The combined firm will offer a full spectrum of marketing, PR and high-growth strategies to clients in the B2B hospitality sector.
As part of the newly inked consolidation agreement, Andrea Mane, president of Plan A, will join PROVision as a Senior Affiliate Partner and will continue to serve as an advisor to the organization’s leadership team on strategic PR, marketing and media services, as well as to their combined hospitality industry clientele. Mark Howbrook, Plan A’s public relations manager, will also join the PROVision team and lead ongoing PR, communications and media relations initiatives.
“Well planned and implemented marketing and communications are key to the long-term growth and success of any organization,” said Gregg Hopkins, Senior Managing Partner of PROVision. “We are confident that the deep hospitality industry experience and expertise Plan A brings to our firm will significantly enhance our ability to provide highly effective business strategies to our current and future clients, which will now be supported by comprehensive public and media relations, digital media, relationship marketing and other related services designed to drive brand equity and market share.”
Since its inception in 1990, Plan A PR has established a staunch reputation for providing highly specialized and targeted PR, marketing, communications, and creative services to hotel technology and B2B hotel suppliers worldwide. The firm has also been involved with leading communications and brand strategy for several industry associations, including HTNG, ASFONA and the AH&LA Educational Institute.
“Over the past three decades, we have been honored to be a part of the meteoric rise of advanced technologies that have transformed the travel experience for today’s hotel guests, as well as for hotel brands, owners, and operators,” said Mane. “As we enter a new era for the industry, I am excited to be partnering with a firm that is made up of hospitality industry movers and shakers who have a vast amount of knowledge and experience to bring to our mutual clients’ marketing and growth strategies.”
Founded in 2019 by a group of travel and hospitality operations, marketing, business development, and technology industry veterans, PROVision provides its clients with real-world insights on revenue growth strategies, transformation program implementations, technology and distribution solutions, and go-to-market capabilities on a global scale. The firm designs, coordinates, and helps implement experienced, market-based perspectives to crystalize growth strategies for travel and hospitality technology companies, global hospitality brands, independent hotels and resorts, management companies, asset managers, private equity groups, venture capitalists, airlines, cruise lines, restaurants, bars, gaming and entertainment establishments, and technology companies.